It's all about the brand

After many rumors, it was confirmed last week: the new iPad 2 will be released on March 25. This news was published on many international websites, and of course on social media websites as well. However, why is this such a big deal? Obviously Apple has nice, fast, good-looking products, but is the iPad really much better than the tablets from Samsung, LG, or Dell? For instance, Dell just launched the Dell Inspiron Duo Tablet:



This tablet looks great as well, and since I don't know anything about the technological characteristics, I'm questioning the reason why the iPad is so much better than - for instance this Duo Tablet.

From my point of view, the huge success of Apple is not just the result of the products. It's mainly because of the brand, which has become really powerful. Products are temporary, but brands can last for ever. Consequently, businesses like Microsoft, Dell, Samsung, and any other company, don't need to learn more about the technologies, since they are all experts. In fact, the major aspect they have to improve, is the marketing.

In the next inspiring video Simon Sinek clarfies his vision towards the power of Apple:



However, despite my criticism, I must say that if I would want to buy a tablet or a new laptop - and if I would have enough money to buy one -, it would be absolutely from Apple. Not mainly because of the apps or the technology, but because of the brand experience. So yes, after all it's all about the brand indeed.