"It's all about the brand" was the title of my previous blogpost, and again I found evidence for this quote. Namely, if brands are really important for people, and if people actually choose a specific brand instead of the product itselves, why don't we create a dating site which is based on brands? That might be the thought of the person who invented Brand Dating. This dating agency allows people, who are looking for their true love, to find the perfect match based on brands. The procedure is simple: you select your favorite brands, and you also choose the brands that your 'true love' must prefer. Subsequently, the agency will find profiles from people who can be your perfect match.
According to this dating site, you can tell more about people from their brands than from common messages (such as: "I'm spontaneous and sporty"). For instance, you can create a mental image of someone who drinks Coca Cola, has a Harley Davidson, and likes to eat at the McDonalds. However, I think that a person is more than just a brand. When you select the brand 'McDonalds' because you like to eat there sometimes, it actually doesn't mean that you eat a Big Mac every week. But how do other people know that? Your 'match' may think that he/she needs to take you out on a date to the McDonalds, because according to your profile on the website you love to eat there.
Therefore, the effect of Brand Dating mainly depends on the selection of the brands: when you only select the brands that are really important to you (ask yourself whether you would buy the same product from another brand), than brands can expose a lot about you indeed.
So, are you looking for a reasonable dating site because you haven't found your true love yet? Perhaps Brand Dating can help you to find your Brand-Match. But be selective! You select your partners carefully, but you should select your brands precisely as well.
