Think out of the ordinary-usual-convential-box

In my previous posts I mainly talked about the positive and negative effects of social media, but this time the topic of my post isn't about social media (maybe a little bit though, but it is not main subject).
Today I want to talk about advertising. I suppose you know what advertising means, in short: persuade consumers and convince them to buy your product. Obviously there are many forms of advertising, such as posters, brochures, websites, tv-commercials, and several other techniques. Nevertheless, sometimes it is difficult to choose that specific communication-channel which is appropriate for you business. Meanwhile, despite the endless possibilities of marketing communication, money is still an important factor. However, creativity and originality is even more important to address your target group, and that is why some smart marketers utilize Guerilla marketing.

Companies mainly use conventional channels (tv/radio/print/internet) to advertise a product, but there are many other channels.
Surprisingly not much people are familiar with this method of marketing, although it was invented a long time ago (the term was introduced in 1984 by author Jay Conrad Levinson). The concept behind Guerilla marketing is to address the target group in an unconventional way, in order to surprise them with a unique experience at an unexpected place (for example on the street). From my point of view, guerilla marketing is genius, original, extraordinary, and easy. Take a look at these amazing examples:

















Does these pictures caught your interest?
I think companies should investigate the opportunities of Guerilla marketing for their business, in order to make the target group excited in an unconventional way. Even better, connected to the internet, such as a viral sensation, because internet increases the power of guerilla marketing. A very original example was the advertising campaign on Hyves, about privacy on the internet: Stanislav. In addition, there is an other nice example of a viral campaign: SP Jan Marijnissen.
However, there are a certain amount of techniques for all kind of purposes. Gmarketing.com offers many interesting information about this opportunity. The only way to find out which technique is the best one for your business, is to immerse yourself in this guerilla marketing and learn from the experts. Think out of the box, and be creative.