Hi!
My name is Fleur van Dommelen, I live in the tremendous city Tilburg, and I am studying Communication & Information Sciences at Tilburg University.
After finishing the first semester two weeks ago, my second semester already started last week. Their are several interesting and exciting courses in this semester, including Business Information Technology. For this course it is required to create a blog and post interesting things we learned in any of the courses at the university. So here I am!
Obviously I want to create a blog that represents me and my interests, but unfortunately I am interested in so many topics! So where do I start? However, in this situation the only solution is to begin and see where it ends. So that is what I am doing right now.
Despite the fact that I am fascinated about several subjects, there is one particular topic that caught my interest last week: the challenges and opportunities of social media for companies. Without doubt, social media is very trendy at the moment. Approximately everybody created a profile on an online social network, such as Facebook, Hyves, MySpace, Twitter, etc. Nevertheless, many companies seem to struggle with the implementation of these new media.
To give you a short introduction about the dimensions of social media, I included a movie which shows (slightly dramatic though) the impact of social media. I hope you enjoy:
According to this video and many other resources, it is very important for businesses to implement these social media as both a communication channel and an advertising tool. Therefore, a couple of employees of every company should immerse themselves into social media in order to find opportunities for their businesses.
There are a few examples of great social media companies:
CSR Cooperative:
"To create a group of successful businesses and individuals who have all committed their time and money in support of great CSR causes (Corporate Social Responsibility)."
Project Dog:
"To create dog equality and promote responsible dog ownership."
Twitchange:
"TwitChange is a movement to bring celebrities and fans together in a loud, fun way on Twitter to bring awareness and financial support to charitable causes that change the world."
I think everyone knows that social media has become very important for the society, but still I am sometimes really surprised about the impact of these new media.
Without doubt, social media is an effective way to get positive (as well as negative) publicity for your business, so if you want to be more successful, you need to focus on all the challanges and opportunities of social media marketing.
Next time I will post an other topic which represents my current interests. See you soon!
